New NBA Playoff Ads: LeBron James
In my opinion, the NBA’s advertising team has been the best and most valuable of all the major sports in recent years. Ever since they ran its outstanding “There Can Only Be One” ad campaign last season, I’ve been anticipating what kinds of ads they will roll out for this postseason. The new commercials are similar to 2008’s in that they are simple yet powerful, and deliver a direct message to NBA fans. This LeBron James ad, which features his massive jam against the Celtics in last year’s quarterfinal round, will certainly get me to watch some Cavs games this postseason, whether or not it’s against Boston.
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